The first step for building a successful online business is to attract as many visitors to your website as possible. There are different ways to generate traffic and if you are a business owner or website developer you might spend time considering which type of advertising campaign suits you best, organic marketing or Adwords PPC (Pay per click). You will undoubtedly also be considering how can you increase your traffic? And how can you reach the first page of any search engine?
There are two main ways to increase your traffic to your website. The most effective and powerful tools available to achieve this goal, are Organic Search Engine Optimisation and Pay per Click AdWords. Both have their benefits and both have their price.
- A) Organic SEO from high quality content.
This is the best way to achieve long term but reasonable volumes of traffic to your site and expose it to the world is by developing a good sustainable organic marketing campaign. Search engines such as Google or Bing may crawl your site looking for new information and this information will be ranked by its relevance and importance. This is not a quick fix solution though and will take time to develop, it’s something that is done constantly to gradually increase volumes of visitors.
Search engines are always evolving as is the way they evaluate your website and content. Their source code also changes many times during the year, and each time there is a change, the articles that are focused in capturing the attention of the search engines are more depreciated than others with a high quality content. The main goal when using any SEO tools, must be about the content of the article instead of randomly included keywords within the article.
On average 90% of the people don’t go beyond the first page of results when searching online. The main objective of web marketing is to reach the top of the listings, a big help in achieving this is by creating articles and backlinks for your website that the search engines can read and follow, and the second one is to get your content shared through social media outlets such as Facebook and Twitter.
Web marketing can be a tedious job but very rewarding if done correctly. The results and benefits will be new incoming visitors that will increase your sites exposure. These visitors might be interested in your content or products and the hope is that in the long run, they will continue visiting your site.
- B) Pay per Click AdWords.
When you use paid advertisements schemes such as Pay per Click you may increase your traffic drastically without the need of achieving any top organic positions in the search engines. AdWords is an expensive and complex system to master and if not used carefully the webmaster can quite easily waste a lot of money on the wrong campaign and keywords. A direct benefit to this sort of marketing is getting more targeted customers by selecting where and when your ads will appear. This way the targeted customers who are searching for your products, will certainly be interested in buying them.
This targeted marketing tool is highly effective, since you will be paying for the clicks that actually generate traffic to your site. However, there are a few things to consider before investing in advertisement, you may need a professional seo agency UK to help get you started:
– The keywords that you select must be inclusive within your targeted audience, due to the importance of some keywords the cost of a click can actually increase dramatically. Sometimes it will increase so much that it could cost you a lot of money per click if you are not careful.
– People are more likely to spend more time on your site if they are redirected from an organic search result instead of paid advertisement.
– Have a strict control of your expenses, and monitor your return of investment (ROI) and adjust it to your budget accordingly.
– For best results use only a few keywords and focus on them instead of having a wide variety.
There is no magic formula for this balance in the two most effective tools available. However you have the knowledge to deliver it then the Organic SEO is a more cost effective investment in a long term. But if it is needed Pay per Click AdWords may provide you with the fastest solution by increasing targeted traffic to your site as you can select the words you want to appear on and when and where on the page your ad will be. Many web marketing agencies believe that the best way to go about this is to have a healthy balance between both of them and focus on the quality of the content, with this balanced approach it is hoped that you will invite any new visitor to stay and bookmark your site.