Since way back when the .com bubble began the online world of the internet has given birth to hundreds of thousands of different websites. Websites usually contain information that people would like to put across to a certain clientele or readers and are used to sell pretty much every product known to man, they are also used to sell many different services.
Due to the competition that exists as all the websites online strive for a good positions within the listings, each and every website owner would want to be ranked in first place in the organic search results. Having a first place position or near to the top can make all the difference to sales and traffic the website may receive and can be very lucrative indeed. Most searchers don’t go past the first page so having such a good ranking position helps them to be accessed easily and fast by the target group of users and potential customers.
There are numerous strategies and ways to get that all important top of page 1 rankings. Search engine optimisation abbreviated as SEO is, in general terms, the methodology used to obtain these rankings. The strategies are not usually cheap and are often very complex, so much so that they sometimes can prove to be a headache.
No1 Organic Positions
The battle for the top can be a difficult one, and as usual where there is money, or the opportunity to earn lots of it you will find that unscrupulous website owners use unfair means and every dirty trick in the book to get ranked highest in the search listings, being at the top of the rankings for certain products and services even for just a short time can be the make or break of an online business. So it’s not surprising that many people will try many different strategies both good and bad to get to the number 1 spot and one of those bad strategies used are commonly known as Black Hat SEO.
Black Hat Techniques
Black Hat techniques are a disapproved practice that are often used to increase website rankings in the major search engines. The search engines have their own algorithms that dictate the privacy and terms of service and Black Hat strategies usually manipulate this so are banned. Black Hat marketers will usually do anything to get to the top and will often sell these Black Hat services to unsuspecting website owners, granted that the techniques often work in the short term with the website rising dramatically in the rankings but the end result is always the same, the search engines become wise to the manipulating techniques and strategies used, which in turn results in the website being mistrusted, and sometimes even deleted totally from the rankings. Black Hat SEO can destroy a website forever.
Most webmasters who monitor their client’s websites check for anything abnormal and take the necessary steps to remove any dodgy manipulation.
Some Black Hat Techniques
Some of the tactics used in Black Hat web marketing are; doorway pages, hidden links or text, keyword stuffing, cloaking, sneaky redirects, article spinning, contention automation, link manipulations to name just a few.
This type of marketing goes against the rules and is not playing fair.Anything that goes against any laid down rule or regulation ought to be punished. The guidelines that the search engines have drawn up and updated from time are used to try and keep the internet a fair and level playing field so its only right that these rules are enforced to ban any use of Black Hat SEO strategies. Once the search engine recognizes that there is a website owner using this kind of strategy then he or she is linking themselves up to be banned.
Been banned from search engines such as Google has very severe consequences. First and foremost your ranking drops out of the listings pages. So for a short term your website may well be at the top of others but when you’re banned and lose your rankings then your website is useless. Secondly is that even if you have only used a small amount of Black Hat strategies on your site the whole thing will be banned not just those particular pages, You will have no doubt spent some time and resources to get the genuine information and used good strategies elsewhere in the site but when banned you lose everything. Potential revenue of the company or organisation goes down since website are usually a major part of the revenue earning tools for most companies.
High ranking in search result pages means that more clients will see and visit the website and the more visitors a website has the more the probability for the website owner make the organisation grow and make more money.
From the above we can see that Black Hat techniques are short term strategies that earn some impressive ranking in the short term. But in the long run, the damage is devastating and irreversible. Before you think of trying any Black Hat short cuts, keep in mind what are the consequences. It’s often not worth it and should be avoided.